The alchemy of the senses
In 2014, a myth was born: Baccarat Rouge 540. Imagined by Francis Kurkdjian to celebrate the 250th anniversary of Maison Baccarat, this fragrance pays homage to an ancestral expertise that has become emblematic: "Rouge à l’or" (Gold Red). This poetic alchemy, the result of the progressive fusion of clear crystal and 24-carat gold powder at the exact temperature of 540 degrees Celsius, was perfected by the artisans of the Baccarat Manufactory in 1839. Francis Kurkdjian transposes this fascinating process into an inimitable olfactory trail, graphic and condensed to the extreme.
A fragrance with floral, amber, and woody notes, Baccarat Rouge 540 evokes the density and transparency of crystal around three founding breaths: the mineral breath, the breath of fire, and the breath of savoir-faire, like a dialogue between the hand of man and the magic of nature. Ten years later, it reinvents itself in an ultimate olfactory creation: Baccarat Rouge 540 Édition Millésime.
Baccarat Rouge 540 Édition Millésime captures the veryessence of French perfumery. Francis Kurkdjian sought to create the quintessence of quintessence, bringing the fragrance to its ultimate expression while staying true to its original inspiration.
Baccarat Rouge 540 Édition Millésime – a floral amber woody composition – unveils majestic refinement by fusing heightened minerality with the warmth of fire and the air instilled into the crystal by the artisan crafting it.
To own a piece of Baccarat Rouge 540 Édition Millésime is to be part of a very exclusive circle and benefit from associated exclusive services: availability for sale of fragrance refill bottles over the years, accessory personalization services, invitations to Maison events, or privileged access to a concierge service, so many special attentions for an exceptional and unique experience.