The story

The Roman luxury house FENDI and Maison Francis Kurkdjian combined their know-how and avant-garde spirit to create an exclusive collection of scented Baguette and Nano Baguette bags using the Maison patented technique.

Francis Kurkdjian created for Fendi, FENDIFRENESIA Yellow, an exclusive eau de parfum with leathery and musky notes reflecting the nobility and fluidity of the Selleria Cuoio Romano leather used to craft the iconic Baguette and Nano Baguette bags.

Since a collaboration never comes alone, Swiss-Canadian artist Christelle Boulé, who already experienced her photography technique with Maison Francis Kurkdjian for a few years, captured the olfactory imprint of FENDIFRENESIA Yellow to custom the Baguette bag imaginated in 1997 by Silvia Venturini Fendi.

The FENDIFRENESIA Yellow collection was presented in Miami in December 2019 during Art Basel, the international contemporary art fair.

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