724 is a soothing eau de parfum with a vibrant yet enveloping urban spirit. It brings a sensation of comfort and protection, like that of cleanliness, that I crave when I'm wandering around in the city

There is something about big cities that sweeps over you, electrifies you, elevates you. I translated that communicative energy, that life pulsating in unison, into a musky, floral, urban fragrance.

The Collection


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