With The senses of perfume, Francis Kurkdjian continues to push the boundaries of perception and explore new ways to bring fragrance to life. Conceived alongside digital artist Hugo Arcier and film director Cyril Teste, this immersive virtual reality and olfactory experience invite you to step into the heart of the Maison’s fragrance wardrobe.
Equipped with a virtual reality headset integrating the V-Scent olfactory device, designed and patented by Francis Kurkdjian, each participant journeys through a space where image, sound, and scent echo one another.
Throughout the experience, fragrances are diffused to accompany movement, sculpt the space, and give a tangible dimension to the invisible. Guided by a succession of portals, each visitor is invited to explore the universe of five iconic fragrances by Maison Francis Kurkdjian.
GENTLE FLUIDITY SILVER
& GENTLE FLUIDITY GOLD
Two interpretations of a single olfactory composition. The notes enter a choreographed movement, like an invisible dance between ingredients. One unfolds with a warm, enveloping fluidity; the other with bright, vibrant energy. Two trajectories, two olfactory gestures, evolving through space like the steps of a silent ballet, revealing the beauty of a free, ever-shifting composition.
724
Behind these three digits lies Francis Kurkdjian’s fascination with great metropolises. A landscape of light and verticality unfolds, inspired by the city’s ceaseless rhythm. Bright, soaring, and resolutely contemporary, the fragrance becomes a form of moving architecture, an urban breath pulsing seven days a week, twenty-four hours a day.
BACCARAT ROUGE 540
The experience immerses you in the very heart of the bottle, inside Francis Kurkdjian’s studio. An incandescent radiant red essence flows endlessly around you, like a luminous breath. This deep red evokes the precise moment when crystal is heated to 540 degrees, gradually revealing its emblematic color: Baccarat Red. It is a glowing, incandescent universe where the fragrance, both enveloping and ethereal, embodies the meeting and fusion of elements.
OUD SATIN MOOD
The portal opens onto a day in the desert. from the depth of night through the stillness of dawn, all the way to dusk. In the sky, a veil of satin seems to float, carried by the wind. It follows the sun’s journey until the blaze of sunset, while the fragrance unfolds its rich and sensual trail.
Partners
- Olivier Fauveaux, Director of Innovation
- Tim Knapen, Technical Director
- Romain Cuvellier, Designer & Teacher
- Hugo Arcier, Digital Artist
- Cyril Teste, Film Director
- Diversion
- Studio N°130
Disclaimer
Virtual reality is a highly immersive experience and may affect each individual differently.
I voluntarily choose to participate in the above-mentioned activity and do so entirely at my own risk. I am aware of the risks associated with participating in this activity, which may include, but are not limited to, physical or psychological injury, pain, suffering, temporary or permanent disability, financial or emotional loss, and death. I understand that such injuries or consequences may result from my own negligence, the negligence of others, or the condition of the location(s) where the activity takes place. Nevertheless, I assume all related risks, whether known or unknown, associated with my participation in this activity.
Pre-existing Medical Conditions:
Individuals with medical histories such as severe headaches, ear infections, or psychiatric disorders should consult a physician before using our virtual reality headsets. Some people may experience seizures triggered by flashing lights or patterns during a virtual reality experience, even if they have never had a seizure before or have no history of epilepsy or seizures. Anyone who knows or believes they have previously experienced a seizure or other symptom related to an epileptic condition should consult a doctor before using our virtual reality headsets.
Motion Sickness:
Individuals prone to motion sickness may experience discomfort while using virtual reality. Do not use if you are sleep-deprived, under the influence of drugs or alcohol, or experiencing digestive issues.
Age Restrictions:
Children under 14 must be accompanied by an adult over 18. Children under 18 may not play games subject to mature age restrictions.
Baccarat Rouge 540
Baccarat Rouge 540 is a universal, luminous and intense fragrance with woody ambery floral notes, a truly graphic olfactory signature condensed to the extreme.
Fragrance Finder
Discover the fragrances that suit you best thanks to the Fragrance Finder.
This questionnaire, developed by Francis Kurkdjian, allows you to determine which fragrances in our olfactory wardrobe will reflect best the different facets of your personality.
