ICON(S): Maison Francis Kurkdjian, the new unreleased documentary produced by Terminal 9 Studios, explores the foundational story of the iconic Baccarat Rouge 540 and the birth of an immersive and multi-sensory installation, The alchemy of senses. Discover a worldwide preview on April 14th at L'Olympia in Paris, offering a behind-the-scenes look at this incredible artistic conversation that blends art and savoir-faire.
ICON(S) is a documentary series produced by Terminal 9 Studios, dedicated to the greatest luxury Houses, whose creations have become cultural references. Each episode focuses on an icon, revealing the origins and legacy of an emblematic creation, its impact and its resonance across generations and cultures. ICON(S) explores how these icons have shaped our cultural heritage and often redefined entire industries.
ICON(S): Maison Francis Kurkdjian revisits the origin of Baccarat Rouge 540 and the extraordinary artistic conversations with Francis Kurkdjian that brought to life the alchemy of senses, first revealed in November 2025 at the Palais de Tokyo. Discover the behind the scenes of this exceptional creation, gathering the Maison’s friends whose artistry and craftsmanship resonate with Francis Kurkdjian’s fragrance. Inspired by the iconic fragrance Baccarat Rouge 540 Édition Millésime, composer David Chalmin, pianists Katia and Marielle Labèque, Michelin-starred chef Anne-Sophie Pic, kinetic sculptor Elias Crespin, and stage director Cyril Teste collaborated for months with Perfumer and Artistic Director Francis Kurkdjian to create an immersive, multisensory artistic installation.
Practical Information
- Tickets: Complimentary admission - limited to two per guest, subject to availability.
- Venue: Olympia, 28 Boulevard des Capucines, 75009 Paris
April 14th Program
Morning session
- 11h00: Doors opening
- 12h00: Screening
- 13h00: Discussion & exchange
- 13h45: End
Evening session
- 19h30: Doors opening
- 20h30: Screening
- 21h30: Musical performance
- 22h00: End
Production: Terminal 9 Studios
Director: Matthieu Menu
©Image courtesy of the documentary
Baccarat Rouge 540
Baccarat Rouge 540 is a universal, luminous and intense fragrance with woody ambery floral notes, a truly graphic olfactory signature condensed to the extreme.
Fragrance Finder
Discover the fragrances that suit you best thanks to the Fragrance Finder.
This questionnaire, developed by Francis Kurkdjian, allows you to determine which fragrances in our olfactory wardrobe will reflect best the different facets of your personality.
