Freshness is to perfume what water is to life on earth: essential. But freshness is universal too, because it entices on every continent by virtue of its multiple facets and olfactory expressions. I therefore dreamed up the Aqua collection by Maison Francis Kurkdjian with a desire to reinterpret and modernise the eau de Cologne, while naturally magnifying its signature. Freshness continues to play the main role, but takes on multiple personalities, inspired not only by the eau de Cologne’s aesthetic but its symbolism as well: a fragrance that brings pleasure not just because it smells good, but also because it makes you feel good.
Aqua Universalis, the first opus in this collection, captures the sensation of a crystal-clear, luminous freshness. Aqua Vitae embodies a sensual, enveloping, spicy freshness, while Aqua Celestia, the final composition of this trilogy, conjures a glowing, radiant and musky freshness. These three eau de toilette fragrances and their respective eau de parfum versions, which I have named “forte”, ensure undeniable sillage and hold as well as an identity that gives freshness and water a very special aura.