Manhattan's style, allure and energy informs this eau de parfum’s inspired composition: 754 Maison Francis Kurkdjian, an exclusive creation that honors the elegance of Bergdorf Goodman, the mythical 5th Avenue store. This sensual and fresh perfume leaves a sharp ethereal trail punctuated with citrus notes, flowers and musk that hints of a bright Manhattan morning. A musky floral fragrance that robes women and men in the elegance of the renowned avenue. 754 Maison Francis Kurkdjian eau de parfum is available exclusively in our shops and at Bergdorf Goodman, New York.
Sweet pea is either a white or a colorful flower from a climbing plant native to southern Italy. Its papillote-shaped petals reveal a very delicate, sweet, honeyed scent, also found in honeysuckle or orange blossom but without the distinctive floral facets. Sweet pea is a mute flower, which means that its fragrance cannot be naturally extracted. By blending different ingredients, Francis Kurkdjian re-created the scent of the white sweet pea, the most fragrant of the family. The result is a fresh, soft and delicately powdery floral note, with subtle honey undertones.
This Indian wood is considered to be sacred. It is mentioned in many Sanskrit texts and is still burned in Asia during religious celebrations. For perfumers, the Santalum album growing in India, China and Indonesia is the reference, even if there are now two other varieties cultivated in Australia and New Caledonia. The Indian quality is often referred to as Mysore because it is the historical region in the south of the peninsula that produces the largest amount. The oil distilled from the ten-meter tree is rare and expensive, because it takes more than 50 years to obtain a tree that can be used in perfumery. Its low volatility makes it a very persistent base note. Its fragrance is woody, milky, slightly spicy, round, soft and enveloping.
Lemon from Italy
Originally from the Far East, the lemon tree was introduced to the Mediterranean basin during the Crusades in the Middle Ages. Today, the regions of Calabria and Sicily in southern Italy are the main suppliers for perfumery. Its oil is obtained by cold expression of its peel using mechanical processes. Its bright color announces its joyful fragrance, with green, zesty, rising top notes. Its crisp, lively effect is often found in men's colognes and eaux fraîches. It also gives a beautiful lift to floral sillages.
These small plants native to South Africa are very popular in Mediterranean gardens because their flowers can be of multiple colors, white, yellow, purple or pink. They also emit a heady scent close to jasmine or coriander seeds. But the freesia is a mute flower because its petals do not deliver their scent by any mode of extraction. Francis Kurkdjian gives his own interpretation of the flower with a very luminous floral note of jasmine and orange blossom overtones.
Lily of the Valley
Unharvested, the clusters of white bells surrounded by the green leaves of the Convallaria majalis embalm our gardens. Blossoming in springtime, lily of the valley is also an emblem of renewal and a lucky charm flower traditionally offered on the first of May in France. Its perfume is slightly aqueous, with crispy green jasmine-like floral tones. Its bells are however too fragile to reproduce the scent by any method of extraction, lily of the valley therefore belongs to the family of mute flowers. Its perfume is recreated by Francis Kurkdjian by assembling other ingredients. This fresh and green floral note is often found in light floral scents.
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